What Are Keywords Keywords are the descriptive words describing your product or service that are embedded into your web pages. They're inserted in headlines, body copy, links, title, and meta tag descriptions. Prospective customers surfing the web find you by typing those keywords into a search engine. Each web page should be optimized using only one or two keywords maximum, from perhaps many dozens that apply. These must be the best choices in your opinion, bringing more visitors to your web pages. Finding which keywords has the less competition from other websites can be determined by using this Keyword Program. When building pages and selecting top primary keywords, you may discover 10-12 specific targeted keywords. In addition, you may discover as many if not more secondary keywords. (those with fewer hit results or higher competition) Optimize pages with no more than one primary keyword and perhaps one secondary. Build pages using different content and optimize each using only 1 or 2 keywords. Then link the pages together. Some pages can be information pages and not offer a product, but still points to the order area. The important thing is pulling traffic by using all of your keywords and at the same time building page reputation and relevancy. When you select a product or service to sell on the Internet and decide which keywords your target audience will use to find you, it's time to start writing copy and building your website. When you're done and your site is up and running, keep track of the results. Often, you may not have selected the right keyword from what seemed like the most obvious, (and it may have been). Perhaps you may have gotten lost in the thousands of competing pages for that same keyword. Nevertheless, by installing a Counter Program to track people coming to your site, we can keep track of the sales to determine what our conversion rate is. (i.e. every 100 visitors = x number of sales) If your keywords or sales copy is wrong, we need to experiment with the results by making subtle changes in the copy or by changing the keywords. Be careful to keep the old files in a different folder and well documented in case we have to use them again. Our goal is to get at least 2-4 sales for every 100 visitors coming to our site. Here's an example of specific targeted keywords. I searched on Google for "mowers".There were 927,000 results. To be more specific, I tried narrowing my search to a more targeted group. I clicked on "advanced search" at the top of the page showing those results. Under "exact phrase", I typed "riding". I received 58,500 results. I tried again and put "commercial" under exact phrase. This lowered the results to 15,300. Lastly I added the exact phrase "zero turn radius", and ended up with 363 results. mowers - riding - commercial - zero turn radius (total look of above example) What have we learned? The root word mowers had so many results the competition prohibits this as a viable keyword to optimize. Instead try thinking about keyword phrases. Always group keywords using two or more words. When I searched the phrase "commercial riding mowers zero turn radius", I received 1560 results. I searched for "commercial riding mowers" and received 15,300 results even though the order of search was different from the first example above. ("mowers - riding - commercial") When I searched the grouping of 6 words, we learn the search came up with what that engine thought was the best results it thought we were looking for. We see that by using keyword "phrases" we can better target usable keywords with less competitors for that phrase. Even if those phrases aren't in the exact order we've optimized, but the words are contained within our pages. This is what KEI in the WordTracker program is all about. By checking the competition for exact search words or phrases that will get more visitors to our site. By the way, the KEI for mowers and commercial riding mowers was less that 1, when we need at least a 40 or above. This definitely is not a product we'd want to optimize for is it? We want keywords with hundreds or thousands of visitors, with a small number of competing pages. That's what spells success. http://inventory.overture.com/d/searchinventory/suggestion Is a free tool used to discover keyword ideas or phrases. Type in the root word and see what comes up. I won't take the numbers associated with each keyword too seriously as they can be multi-listed, depending where the results are coming from. You’re better off taking those keywords and phrases into WordTracker and check for more accurate traffic estimates.
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