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Why Use An Autoresponder
If you want to increase sales, stay in touch with visitors who have been to your website. Make your website sticky, (so they keep returning) so future messages they receive continually remind them of your company and products. To do this successfully, visitors must ask to be added to your e-mail list. That's the secret and it’s easier than you can imagine. Run contests or giving away free prizes helps to obtain their information. Offer to give them a free e-zine, newsletter or any valuable information on a subject relating to your site.
In you're not a writer, this Master E-Book contains thousands of free e-zines or e-books that you can sell or simply give away. Perhaps give away something from the Master E-Book as a prize for a contest. You might consider writing an E-Zine or newsletter that's published regularly your visitors can sign up for. The idea is to stay in contact with your visitors, keeping your company in their minds. This gives additional opportunities to purchase your product or service.
After using an autoresponder to obtain e-mail addresses, follow up with visitors 5-10 times. Do this over time and don't overload them with constant messages as that will begin to work adversely. I was on a list from this one company that sent one or two messages daily and literally became a pest. That works against what you're trying to accomplish. Spread you contacts over a period of time.
Prospective customers visiting your web site may continue to browse other sites until deciding who they want to do business with. Successful website owners make sure they don’t lose those valuable prospects. They've discovered giving them something of value, makes a difference while they stay in contact with them.
When you look for a product on the Internet, do you buy at the first website? Or do you research a number of different sites, then wait a few days or even weeks before deciding who to buy from and where?
Studies show it often takes multiple ad exposures before some customers will make a purchase. The majority do not buy during the first contact. Much of the time unless you can follow-up, you'll lose the sale. By offering something that's valuable to your visitors, they're giving you their permission to contact them by email. An autoresponder guarantees that your prospects receive a pre-written marketing message at pre-determined times. It's completely automatic, increasing your conversion rate to sales thus increasing profits.
As prospective customers place an opt-in request, your autoresponder automatically captures their e-mail address. Within seconds the requested information is sent to their mailbox. Additional messages configured in advance are sent automatically at date intervals and times you specify in the programming. Everything runs on cruise control requiring no further input from you. Clients wanting to be removed from the list, follow instructions included in each message and are removed automatically. No additional work is required by you.
Advanced autoresponders are powerful tools. They're designed to give hot prospects targeted or requested information about your products or services enabling you to stay in touch with them. This helps build trust and ultimately convert many into paying customers.
Autoresponder Uses - It seem logical that by keeping your company's name in your visitor's mind, you'd stand a better chance of making the sale. Remember, selling products on the web is done by targeted marketing. Those prospects who found you by using keywords are prospective buyers, not curiosity seekers.
Not only will autoresponders increase sales, but by experimenting with multiple ad copy or pages, discover which method is bringing the prospective business your way.
Write information articles about your products or services and get Newsletter or E-zine editors to publish them, in some cases at no charge. (articles must be relevant to the publisher's readers) Always include your name and web address at the end of your article. (your by line) This is a great way to receive qualified traffic free. Subscribers finding your information of interest, will go to your web site.
Buy space in popular newsletter, e-zines or websites that focus on your area of interest. This puts targeted ads where your prospective customers are.
Attract prospects by giving away a free report or information of interest by use of an autoresponder. Link this with the above two suggestions and watch your traffic increase.
Consider publishing your own e-zine or newsletter and advertise this on your website. Those interested fill in the information you require and click on the "request" button. They'll be added automatically to your autoresponder and will receive publications whenever they're scheduled to be sent.
Whenever sending an e-mail, be sure your signature includes one of the above offers. Everyone e-mailed becomes a prospective customer.
Beginning to see some of the possibilities yet?
Discovering ways to measure which ads or pages are the most productive can be a problem. Solve that problem using this unique autoresponder. Measure each ad's effectiveness and avoid losing money by knowing which pages aren't effective and needs to be changed or which ads to drop. The program runs on a database from this company's computer. E-mails are forwarded to you. They're using 19 different return e-mail addresses, so leads can be pin-pointed showing exactly where information requests are coming from.
The eighteen extra domains are a unique feature of their Smart Responder Pro Service.
Here is a list of those 19 addresses: Substitute (Your-Name) for your domain name.
Use any of the above addresses by linking them to "Your-Name@GetResponse.com".
How can this benefit you? Suppose you are giving away free information, you may want to use:
Your-name@GetMoreInfo.net or
Your-name@DetailsInstantly.com
Or if you’re giving away free reports, you may want to use these:
Your-name@GoldenReports.com or
Your-name@ReportsNetwork.com
You'll know exactly where leads are coming from. The enhanced tracking system in the database counts the number of hits each e-mail address receives for each promotion. An incredible tracking tool that’s easy to use. The autoresponder tracks each address showing which advertisement or web pages pull the most responses. A great way to focus on advertising and marketing efforts that are working, by giving you quantifiable results.
