Pay Per Performance Search Engine

When it comes to deciding on choosing a pay per performance search engine, what things should you consider or what will it cost you?

• Common reasons for using a pay per performance search engine would be to increase traffic to a web site, especially if it's new and not yet ranked in the serps (search engine result pages).

• To increase sales to a new or existing web site by using a pay per performance search engine, thus increasing the bottom line.

• Some believe that increased results coming from a pay per performance search engine increase the Google PageRank. It does not.

The most popular PPV search engine is Google AdWords. Google is huge and they also syndicate their sponsored results to many other major players in the search engine industry including Netscape, AOL, CompuServe, Netscape, Ask Jeeves, AT&T Worldnet, Earthlink, Excite and others.

Next would be Overture's Adwords. Currently Overture is used to provide paid search listings on many of the top search engines and internet portals such as: Alltheweb, AltaVista, Yahoo, MSN, ESPN.com and CNN.com, and many other search engines, portals and web sites.

Other Pay Per Performance search engines include Enhance, Find What, Kanoodle, and Brainfox.

When you are in the top 3 to 10 for a paid keyword, you will be placed on many of the syndicated sponsored results of those search engines listed above as a bonus for being one of the top bidders.

Go to our articles page at: Ad Words and PPC Information and read many great articles concerning this subject.

As a suggestion to offset cost, consider adding Google AdSense ads to your site. By putting AdSense ads on your webpage(s), Google will pay you each time an ad is clicked on by a visitor to your site.

Also consider using WordTracker to find less seldom used keywords that can bring a lot of traffic to your website. The income from that will help to offset and keep the advertising cost of the AdWords to a minimum.

This Website is an excellent resource for entrepreneurs wanting to learn how to build an Internet business.